Pizza Hut Enters Ethiopia in Latest Expansion Into Africa

  • Three outlets due to open in capital by end of this year
  • Cheap power, labor, lack of competition seen as bonuses

By Nizar Manek, 18 April 2017
(Bloomberg) --
Pizza Hut is set to open three outlets in Ethiopia this year, becoming one of the first international restaurant chains to enter Africa’s second-most populous country.
The restaurants are scheduled to begin serving in the capital, Addis Ababa, by November, franchisee Aschalew Belay said in an interview Monday. Aschalew’s company, Belayab Foods and Franchise, will run the local outlets of the Yum! Brands Inc. pizzeria and will have invested $5.5 million in the operations by next year, according to his partner, Michael Ghebru. The agreement allows for as many as 10 outlets, he said.
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